50,000 reasons why Qtsy could be the next big thing

What’s the next big thing for pets? Well if the last 2 weeks are anything to go by, it looks like it could be Qtsy, the fun pet show app, which has seen an amazing 50,000 votes cast since going live on the app store at the end of March.

‘We’ve been amazed by the response,’ says founder Joe Inglis. ‘We hoped that pet lovers would enjoy it but the amount of photos and votes we’ve seen since launching has been far greater than we expected.’

Qtsy allows pet owners to enter pictures of their pets into fun online pet shows, vote on other pictures and win points and prizes. The app hosts a range of shows, some just for fun and some with prizes include pet products and cash.

Unlike other online pet shows, the voting on Qtsy uses a unique ‘best of 3’ interface where users are asked to pick a favourite from 3 pictures at a time. Originally designed to make the voting easy and as fair as possible, it has turned out to be the really addictive part of the app, with some users voting thousands of times. Partly down to the attraction of seeing lots of cute pictures of pets, this addictiveness also comes from the element of competitiveness in the app, with users gaining higher judging levels and higher weighting placed on their votes the more they vote.

‘In the first week alone we had one user voting over 3,000 times,’ explains Joe, ‘which was great, but it meant we had to rethink our judging levels as we hadn’t anticipated getting this kind of dedication from our users!’

With such positive early reaction from pet-lovers, the Qtsy team are now looking at how they develop Qtsy – and with a growing user-base and app with a built-in voting system, they’re using Qtsy to crowdsource the answers.

‘We decided to set up a ‘What Next?’ show in the app, and invite users to vote on our suggestions, and add their own,’ says Joe. ‘It’s going to be great to have such direct input from our users as we improve and build Qtsy.’

You can download Qtsy now from the app store, and it is coming soon to Google Play for Android devices. Find out more at www.qtsy.com.


The search for Britain’s best pets

For the millions of British pet lovers who are convinced that their cats, dogs or hamsters are the cutest, funniest and most adorable in the country, there is now the chance to find out if that really is the case with the launch of the UK’s first ever national fun pet show, The Great British Pet Show.

The show, which is taking place throughout April in association with the National Pet Month charity, will use the new Qtsy fun pet show app to allow pet owners to enter pictures of their pets via their smartphones. The free iOS and Android app will also allow pet owners to take part in the judging by voting on their favourites in each class and keep up to date with the latest leader-board of results.

TV vet Joe Inglis, best known for his roles as resident vet on ITV This Morning and The One Show, is part of the team behind The Great British Pet Show.

‘I’m really excited to be involved with the Great British Pet Show,’ explains Joe. ‘It will bring the magic of the classic family fun pet show to the national stage and help to raise awareness for the great charitable work of National Pet Month.’

At the end of the show, on 4th May, all the votes will be added up and the winners announced, crowning 10 official class winners including the UK’s Cutest Puppy, Best Pet Owner Lookalikes and Best Looking Cat. As well as the glory of winning the titles, there are also some amazing prizes on offer in each class, including a 4 day Haven holiday, Dog Tracker Nano smart dog collars and a year’s supply of Vet’s Kitchen dog food.

To enter The Great British Pet Show, download the Qtsy app which will be available from the app store from 27th March or Google play from 31st March, and you can follow @gbpetshow on twitter or visit www.qtsy.com.

I’m back!

After a couple of years away I’ve decided it’s time to return to the Joethevet blog. Since my last post, which was nearly 2 years ago (where has all that time gone?), a lot has happened. I’ve left Pets’ Kitchen, the pet food company I founded back in 2006, set up tails.com with the founder of Graze.com, Graham Bosher, and, most recently, created the fun pet show app Qtsy. So looking back, it’s no real surprise that I’ve not had much time for the blog!

I left Pets’ Kitchen, the company which makes the Vet’s Kitchen range of foods and also runs the Vet’s Klinic veterinary practice in Swindon because I was really excited about the opportunity to develop the personalised subscription pet food model. After meeting Graham Bosher and hearing about how the amazing success he’d had with Graze.com (the little snack boxes), I decided to take the plunge and tails.com was born.

Tails is an amazing service, creating completely bespoke foods for individual dogs based on their own specific profiles and I’m really proud of it. However, things didn’t quite work out as planned on a personal level so I took the very difficult decision to leave last year, and although that was disappointing, I’m still really convinced that tails.com is the future of pet food and that the service I helped create will end up being a massive success.

After moving on from tails I came up with what I think is a really exciting idea – to bring the magic of fun pet shows to pet lovers’ smart phones with a fun pet show app. The idea went down very well with several investors and by Christmas 2014 I’d raised enough to get the project off the ground and we’re now at the stage of being about to launch the app, which we’ve called Qtsy. It looks amazing and I can’t wait to see how it goes down with pet owners – I think it’s going to be a massive hit. You can find out more at qtsy.com.

To launch Qtsy, we’re running a major national show called The Great British Pet Show which is going to feature thousands of pets competing for some amazing prizes from our sponsors. It’s running during National Pet Month 1st April to 4th May, so if you’ve got pets, get the grooming brushes out and get ready to download the Qtsy app and enter them!

So looking back, it’s certainly been an interesting couple of years with some real ups and downs. But things are looking pretty good right now, and I’m really excited to see what the next couple of years bring – and I promise not to leave it quite so long before the next post!



Summer cookery special on Vet’s Klinic TV

With the blistering hot weather we’re all enjoying at the moment, who better to have as our special guest on Vet’s Klinic TV than the founder of the UK’s only iced treats for dogs company, Marie Sawle of Billy & Margot! And as if that wasn’t enough, I also decided to whip up a couple of recipes of my own to help dogs keep cool, with a frozen yoghurt delight for cats and a nutritious juice for dogs. Watch the show to find out what happened…(it is definitely worth a watching!)

video platformvideo managementvideo solutionsvideo player

Cats speak to their owners – but are you listening?

First CatWatch Day findings show even devoted owners may miss signs of stress

Cats adjust their behaviour to communicate with humans, but few of us understand their efforts. Findings from the UK’s first CatWatch Day showed that cats were not ‘aloof’ but instead had a daily routine of activity with a repertoire of behaviours designed to maximise interaction with their owners. However, most of this is largely misunderstood according to Jon Bowen, animal behaviour consultant at Royal Veterinary College.

600 people participated in the study which involved observing their cat’s behaviour on 6th May 2013 and completing a quick online survey. Jon Bowen analysed the results:

“Cats try to interact with their owners as they would with another cat. This communication is much more subtle than we are used to and is often missed by owners. For example, a common greeting between cats is to blink at each other and then sit close but not touching. When cats do the same with their owners it is a powerful sign of trust and friendship. However, owners often expect physical contact as part of a greeting, and see this as a time to pick a cat up or cuddle it. Alternatively they may misinterpret the cat’s behaviour as a request for food rather than a demonstration of friendship.

“People often ask why a cat will initially sit on their lap, ‘wanting attention’ and then will bite them. In this case, the cat wants contact, but being stroked is considered too much to tolerate. The cat will either fend the owner off when it has had enough, or turn the interaction into a play-fight. Both are likely to result in biting and scratching. Results from CatWatch day suggest that this misunderstanding is quite common.”

Jon says that most communication is non-vocal and may include making brief eye contact, rubbing against you, or just wanting to sit and watch you. However, it isn’t just owners that misread these signals. Jon continues:

“People who are nervous of cats often wonder why cats always come to greet them. Interestingly this is because these people make brief eye contact with the cat and then look away; they avoid staring and don’t directly approach the cat. From a cat’s perspective this is a perfect invitation to come up and greet the person.”

Cats are also vocal, and use the same range of purrs, trills and miaows to communicate with their owners as they do with other cats. However, they have shown an amazing ability to adapt their vocalisations to have a greater impact on people.

“Interestingly, a recent academic paper* reported that some cats adjust their miaow to mimic that of a human infant’s distress cry. The study found that humans are highly sensitive to this sound, making it very difficult for them to resist a cat’s demands.”

The CatWatch study looked at the activity patterns of cats and found cats engaged in a 40% greater range of activities between 6 and 8 in the morning, which is also when owners are at home. During the day there was a period of rest, before activity started again in the evening. This suggests that cats modify their activity patterns to accommodate their owners’ lifestyle.

Jon says “Interestingly owners did not rate their cats as more active at any time of day so there is a discrepancy between what owners think of as ‘activity’, and what cats actually do.

“When we use the word ‘activity’, we tend to mean physical activity such as going to the gym. However an active cat can be quietly seeking out opportunities rather than just running around. This shows us that while a cat may not be physically active in the morning and evening, it is likely to be much more receptive to offers of play and interaction at these times.”

The study also has some important implications for the way we monitor our cat’s health.

Cats that are sick often don’t show any symptoms until the illness has developed and is quite severe. However, Jon says “If you are tuned into your cat’s routine it will be easier to spot a change in frequency of feeding, greetings, play and amount of time spent outside. The sooner we see these changes, the sooner we can investigate the cause.”

Stress is a cause of many health conditions for example skin conditions such as hair loss and itchy skin. Stress can in turn cause changes in behaviour such as spraying in the house, guarding the cat flap, and watching other cats through a window.

Recent research by the recent Neighbourhood Cat Campaign** showed 23% of owners reported intruder cats entering their home through an unsecured cat flap and fighting with the resident cat.  Cats are territorial so invasion of their home is a significant source of stress which is not appreciated by many cat owners.

Jon continues, “The results from CatWatch Day show that even devoted cat owners may miss the signs that their pet is under stress and so are not taking measures to prevent it.  It is important to not encourage or feed other cats in your home, and not to put food where it can be seen from outside. A selective entry cat flap is also beneficial in helping a pet feel secure.”